Search Engine Optimization (SEO)

Search Engine Optimization (SEO)Search Engine Optimization is a sustained campaign to enhance credibility and reputation of a web site. Search Engines consider WWW as a democratic environment where a site’s prominence is determined by the number of ‘Votes of approval‘ it gets from other sites in their domain. Technical and Social perspectives are equally important in creating a fine balance between Search Engine’s requirements and the expectations of a human visitor.

CB perceives your website in the following light..

  • Focus on the core business objectives of your site and pin point the major deliverables from the SEO effort
  • Approach the website from a customer’s angle in order to create a persuasive content
  • Analyze the current reputation and standings in the Search Engines
  • Social Standing of a website – Link status & competitor analysis

What we offer..

CB practices a fair methodology of SEO based on results and reality. Our SEO process ensures that..

  • The existing objective and reputation of the site remains unchanged
  • The existing references (incoming links) is analyzed and they remain intact unless they are capable of raising a flag
  • The internal link structure is balanced and that all the major pages get a high degree of internal link juice
  • The content of the site is based on LSA (Latent Semantic analysis) which is utilized for evaluating the importance of content by major search engines
  • Social standing of your site is built in a gradual manner and the website is referenced by other sites of good reputation
  • The transfer of knowledge between our SEO team and your Administrators takes place at the end of the project
  • The most important search Engines & Directories are selected for submission

ROI..

SEO should be result oriented and the focus of our SEO process is conversion and lead generation. Some of the major returns of our SEO methodology are.

  • Your website gets an easy recognition for a set of keywords
  • The reputation of the website gets a facelift as the SEO project reaches a stage of maturity
  • The rankings and web references improve with time as SEO is always a long term and long lasting marketing effort
  • The performance of the website increases over time as all the features of SEO start taking effect
  • Visitors to your website start spending more time on your site
  • In the end, the results will be reflected by a higher number of inquiries and conversions