Social Media Optimization (SMO)
Our websites are just another cohabitant in the social space of web. Social conversation and meaningful dialog play a vital role in the creating a perception about your site.
Social media is an umbrella term for any facilitator of communication between the citizens of the web. Some of the most ubiquitous social media tools are – RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..
CopperBridge – The Social angle…
The real democracy is unfolding on the web with the various Social Media platforms playing a key role in forming an opinion about a product or service. Communities, groups and proactive individuals have become the watchdogs of this digital democracy.
SMO (Social Media Optimization) is a recent addition to the web dictionary and basically points to sites which have a high visibility in the social networks – and now it is touted as the most effective corporate marketing strategy. CopperBridge understands the nuances of ‘conversation marketing’ on platforms like FaceBook, MySpace, LinkedIn and helps establish a worthy reputation on these networks.
We help our clients by establishing them in the social sphere..BY
- Utilizing high traffic content networks like Youtube, Flickr, Ezine, SlideShare – through a viral content approach
- Creating persuasive strategies for Blog marketing, RSS marketing and widget marketing
- Generate centers of conversation in Forums and Q & A groups
- Utilize Podcasting phenomena
- Create touch points in Bookmarking sites like Digg, Delicious, Stumbleupon…
