Website content Architecture & Planning

Content writing is an art but Content management and architecture is a science. Humans and Search Engines perceive a site’s content in different ways. The content architecture of a website should emphasize on the following aspects of information flow..

• The ratio of text and graphics on the pages of website
• The placement of text based on their relative importance
• The placement of keywords within a particular block of content
• The logical flow of information between the pages
• Elimination of redundant information
• Adequate reinforcement of important information
• Logical placement of menus

Once a balanced content architecture is created, it is easier for a good content to make a great impact.