It is all about personalized interaction with the potential buyers – The idea is to observe, engage and interact with prospective and existing customer community to nurture a collaborative relationship of feedback and constructive advice. Ecommerce portal get into a win-win situation by integrating the Location Based Services (LBS) with Social customer communities – This always transforms into a winning proposition for the business owners.
A high performing Social loyalty program is centered on trust and credibility and is strengthened by implementing the feedback, ideas and collective wisdom of the customer community – It is two way traffic with constant introspection.

Loyalty programs
Business owners need to think beyond the post-purchase reward system that they have in place – most of your competitors have that in place too. Every interaction with customer should be seen as an opportunity to exchange valuable business-worthy ideas. These interactions have to be exploited to their fullest so that the customer can encourage an emotional bond with the brand.

With unprecedented technological capability to capture the customer behavior while they are browsing your website or making a purchase, invaluable data is readily available to us in order to develop meaningful and sustained relationship with the consumers.

Loyalty Program – components…
Social loyalty program structure and objectives are governed by the collective voice of the consumer community – in sharp contrast to earlier marketing strategies where the consumer transacted in isolation. Some of the major drivers of an effective and self-rolling loyalty program are – Rewards structure & management, Real-time Program Analytics, POS (point of sale) and eCommerce Integration, Mobile and social media integration.