Social Visibility Campaign

In sharp contrast to the earlier years, Non-profit organizations exist in a very social environment – an isolated existence on the web is unimaginable for any business or NGO. Non-profits / NGOs face a greater challenge of visibility considering their niche audience segment – but this is also a blessing in disguise.

The favorite spots…
There is no ignoring the poster boys of social media – Facebook, Twitter, LinkedIn, FourSquare, Youtube etc. NGO sector plays by the similar set of rules, but is governed by content and information that is highly specialized. Influencers like Google and Yahoo have an extremely generous and expansive program to help the growth and work of NGOs. Google provides a very healthy grant of $40,000 towards the utilization of its Adwords platform for NGOs.

Targeted networking…
Information and association can be deceptive on the web unless we know where we are placing our bets. Non-profit sector has witnessed a very objective social growth in the last few years and this has resulted in the worthy social networking sites targeted towards the Non-profit segment – Change.org, ChangingThePresent.Org, Idealist.Org, Capaciteria.Org,TechSoup.Org, ConsultantCommons.Org, SocialSourceCommons.Org, Idealware.Org, the N-TEN affinity groups, the NPtech tagstream, and the Information Systems Forum.

NGO Social visibility – The short and the long
While the tweets are fast and furious, the fast indexing blogs cannot be ignored. Major search engines have displayed a great liking for meaningful and unique blog posts – So, a planned and consistent blogging program is indispensable for the social visibility of NGO organization. Scheduled and appropriate Press releases are the most credible vehicle for NGO promotion.