Travelers no longer make their decision based on glossy brochures and collaterals. They have access to the same information and purchasing intelligence as the marketers themselves. They are actively searching for the best reviews, customer service reputation, and the most competitive rates through a plethora of business intelligence tools. Interestingly, the same technology and tools are utilized by the business owners to drive down supply-chain costs, improve services and enable new distribution technologies.

Channel targeting…
Online tourism channels are flocked by information seeking travel shoppers – This momentum will continue to grow as the internet becomes accessible to a greater number of people with each passing day. This has also resulted in the mushrooming of comparative-travel-shopping and vacation-planning websites – resulting in a ‘problem of plenty’ for the online consumers. Online channels are no more used solely for conversation and leisurely meet-ups, but they have become the most sought after avenues for shopping intelligence and market intelligence. This offers a great opportunity for marketers as the volume of pre-segmented consumers on these channels provides a great billboard for targeted advertising. Influential travel brands and destination marketers have already invested wholeheartedly in the consumer profiling projects on social channels like – Facebook, Twitter, TripAdvisor, Exploroo, TravBuddy.

Targeting for Sales…
Till some time back, Google Adwords (and other species of paid advertising) was considered the closest thing to a targeted marketing campaign. That was before the likes of Facebook, LinkedIn and Twitter jumped in the fray. With unprecedented customer segmentation opportunities offered by Facebook (customer profiling based on age, location, gender, relationship status, and personal preferences), marketers could not have bargained for a better advertising platform.
If you are keen to connect and advertise to only the decision makers, Linked gives you the most suitable AD space to do so – where the chances of hitting the bull’s eye is certainly greater.